Welcome to the Sales Territory Map® software website of Analytics In Focus.
My name is Phil Brennan, and I am the owner and founder of the company.
I started my career fifteen years ago as an operations research analyst for ZS Associates, a global management consulting firm specializing in sales and marketing. My work there focused on sales force sizing, structure, and territory design. After ZS, I joined Health Products Research, a consulting company for the pharmaceutical, biotechnology, and medical products industries. At HPR, I worked in their call planning department and later led their territory alignment group. This was my first opportunity to develop territory alignment software for clients.
In 2000, I co-founded marketRx, Inc., a leading provider of analytics and related software services to global Life Sciences companies. Within 8 years, we grew the company from the original three founders to over 300 consultants worldwide. In 2007, Cognizant Technology Solutions acquired marketRx.
As much as I enjoyed the excitement of running the operations of a multi-national corporation, I have to admit that I missed the fun of hands-on analysis and project management. Keeping that in mind, I started Analytics In Focus with the goal of staying close to the projects that we take on. Our territory alignment staff is a small, but very experienced team. Our clients tell us they love the personal attention.
Over the last fifteen years, I have worked with many companies, some of whom wanted consulting solutions and others wanting the tools to find their own solutions. I hope that your experience with our Sales Territory Map® software allows you an easy way to improve your territory alignments.
If I can be of any assistance to you in designing your territory alignments, plase feel free to contact me personally. I can be reached via e-mail at phil[at]analyticsinfocus[dot]com.